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Galeries Lafayette Haussmann goes skateboarding
To show that fashion and sport are inseparably, Galeries Lafayette Haussmann organized a lively event with jumpers, cheerleaders and hula hoop girls. The most surprising element for me was that the...
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Nike Training Club Paris
Last week Nike Training Club (NTC) invited me to come to a presentation at the Nike Training House to introduce the French version of the new Nike Training Club app. Sitting with a personal trainer...
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Jon Jones got his own Nike shoe
Jon Jones who? Yes, Jon ‘Bones’ Jones! I never thought I would post something about a fighting sport, but the day has come. Since I have been living in Paris, Mapa introduced me to MMA and UFC cage...
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Y-3 + Spring/Summer = stunning!
The new Spring/Summer 2013 campaign of Y-3 is just mind blowing. I’ll bet a lot of creatives would have loved to work on that campaign. The colors ,the movement, the intelligence that is put in there....
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Let’s take this car for a spin!
Few days ago, Mapa took me to Republique for another surprise presentation. The only info I got was: We are going to see a car. My response: What so great about seeing a car? Don’t get me wrong, I...
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Le Coq Sportif – Expo 100th Tour de France
This week I was invited by Le Coq Sportif to come and visit an exposition at their Flagship store. Being the official sponsor of the Tour de France, Le Coq Sportif, managed to create an impressive...
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Magic Shoes – short film
A great must see short film created by video artist Bankshot. Famous shoes, worn by legendary people, tell their story and how they as a shoe became a must have item. The film only last for two and a...
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Anjou Vélo Vintage 2013
It doesn’t get more vintage/retro than at Anjou Vélo Vintage, Saumur. A festival in the centre of France, spread over two days where people are dressed in the style of the 20′s, 30′s, 40′s or the...
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Derrick Rose & Moi
After spending some time with family in The Netherlands I returned last week to Paris. The next day I had to get up early and be fresh for a great week to come. I had the privilege to work with ‘Dans...
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Just do it! makes you go beyond
Nike is back, again! How do they do it! Nike shows time after time why they are the biggest…they simply have the best marketing. Coming from the advertisement business, I have great respect for the...
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LCM #10 is out! Technical clothing special
The next edition of my favorite sneakers/lifestyle magazine is out today! Online and available as hardcopy at Colette, BlackRainbow, Mwshift, Le 8 Rive Gauche and lots of other lifestyle shops around...
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Sportswear for women only – Anima Athletica
Technical clothing and sports wear are becoming more and more an hot item in fashion due to the fact that more and more people are doing sports. Alexia Romanet was already on to the trend in 2012 and...
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Olympic Games to Paris in 2024
The people of Paris are getting together to start a professional group which will bring the summer Olympics to Paris again. As the last one was in 1924, it would be amazing if 100 years later it would...
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We love Solange x PUMA Girls of Blaze!
Solange is a busy girl! After her big hit ‘Losing you’ she founded her own record label Saint Records, working hard on new material and besides this she got asked last November to be Creative...
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Reebok x Barbershop x Shaq
Last summer we already noticed funny commercials in the basketball scene (NIKE). Now Reebok is back with a classic funny commercial situating in a barbershop. It is clear that the brands use the...
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Fila in Paris
Fila is back! And Im happy that they are. For the introduction of the come back of the sneakers, Fila opened a pop store in Citadium. Go check it out and I am curious to know which one is your...
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Lorna Jane will get you moving!
Lorna Jane is the new buzz in Europe for fashionable stylish active wear of today! The stylish sports brand was founded 25 years ago in Australia. Two years ago they went overseas and concurred the...
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LCM #11 is out!
The next edition of my favorite sneakers/lifestyle magazine is out today! Online and available as hardcopy at Colette, BlackRainbow, Mwshift, Le 8 Rive Gauche, Remixx, Qhuit, August, Element, WeSC,...
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#boostBelleville: Running with a smile
As you might have noticed…Paris has been taken over, for a while now, by running teams representing 10 districts. Adidas launched in June the Boost Battle Run Paris. 10 districts represented by their...
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LCM #12 available in stores and online
The latest edition of my favorite Parisian sneakers/lifestyle magazine has been out for a while. A great issue with SneakerFreaker & Hip Hop choreographer Jane Marlinga from Vancouver, the latest...
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